Coding blocks OA

Given a matrix of m rows and n columns with only 0s and 1s
Each row represents a binary representation of an integer
You can to infinite operations
In one operation you toggle one row/column
Finally maximize the sum of all the m numbers in binary representation.

example
4 2//m and n
0 1
0 0
0 1
0 1
ans -11
toggle the first column and matrix becomes
1 1-----3
1 0-----2
1 1-----3
1 1-----3